Branding

In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online an

Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherl

Virgin by Design is the official publication volume celebrating 50 years of daring innovation and creativity at Virgin, presenting the stories, the pe

Retail is dead, long live retail. Shoplifters explores innovative store concepts and provides expert insights into how brands can engage with their cu

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something

Terrorist groups are no different from other organizations in their.....