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Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. […]

Many famed music producers are known for a particular sound that has its day and then ages out. Rick Rubin is known for something else: creating a space where artists of all different genres and traditions can home in on who they really are and what they really offer. He has made a practice of […]

Bostadspriser som rusar mest i västvärlden. Hundratusentals svenskar som kastar sig in på börsen. En före detta socialdemokratisk statsminister som blir god för 60 miljoner kronor efter politiken. Ett tidigare kommunalråd som tjänar åtta miljarder på fem år. Tvåhundra nya miljardärer inom loppet av 24 månader. Sverige var länge känt som ett av världens mest […]

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social […]