Brand Identity Essentials, Revised and Expanded: 100 Principles for Building Brands
Shipping Class 2 = 60 SEK
Shipping Class 3 = 90 SEK EUROPE SHIPPING Shipping Class 1 = 100 SEK (approx 10 EUR)
Shipping Class 2 = 150 SEK (approx 15 EUR)
Shipping Class 3 = 200 SEK (approx 20 EUR) OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK (approx 15 USD)
Shipping Class 2 = 200 SEK (approx 20 USD)
Shipping Class 3 = 300 SEK (approx 30 USD)
NOTE: You can buy as many items you want within the same shipping class. Read more » ×
A company’s identity encompasses far more than just its logo. Identity is crucial to establishing the public’s perception of a company, its products, and its effectiveness—and it’s the designer’s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is “On Brand?”, Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
The Rise of Everyday Design
In its spread from Britain to the United States, the Arts and Crafts Movement evolved from its roots in individual craftsmanship to a mainstream trend increasingly adapted for mass production by American retailers. Inspired by John Ruskin in Britain in the 1840s in response to what he saw as the corrosive forces of industrialization, the […]525 SEK
Business & Current Affairs - Design - Graphic Design
Start Me Up!
Start Me Up! is a compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious mattress….425 SEK
Business & Current Affairs - Design
State of Mind at Work — The book about you
This is a book about you. In today’s world of work, managing your own professional work + space + creativity formula is all about adopting the right State of Mind. The ultimate goal is for each and everyone of us to achieve the ability and freedom to intuitively do our best. In five inspiring chapters […]249 SEK