BranD No.73: Layout Designs That Change Reading

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BranD is tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, BranD informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions. Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions. With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry.

In this issue:

LAYOUT DESIGNS THAT CHANGE READING

What you need to do is to design a book!

Do you want to be a multifaceted designer? Go and design a book, because it integrates with various fields, including editorial design, information design, layout design, illustration, book binding, type design, and so on.

To break the limitation of 2D, the editorial team applies, for the first time, a 3D installation on the cover, allowing readers to find the other space from the 2D cover.

Do you believe that layout design has superpowers?

Technology has changed the way people live. After entering the digital era, digital reading and physical books are not in an either/or relationship. Countless designers still work on the enhancement of reading experience. To achieve this goal, they explore diversified possibilities of layout and make breakthroughs. An excellent layout design is not only the fusion of aesthetics and information, but also provides readers a new dimension. Layout design has always changed the way people read.