BranD No.81: Exhalation and Inhalation in Design

Each themed edition of BranD showcases brand work and design. An excellent reference publication for anyone working in commercial or brand-based design, as well as those working in graphic design more generally. Plus, it often features innovative print finishing techniques.

In this issue:

EXHALATION AND INHALATION IN DESIGN:
RATIONALITY AND SENSITIVITY

In this fast-paced era, when society pushes for efficiency, yet people yearn for high-quality living, design is faced with more comprehensive expectations. No longer just about practicality or aesthetics, it carries both function and feeling, and even a sense of social responsibility.

With the theme “Exploration and Inhalation in Design: Rationality and Sensitivity,” BranD 81 takes readers into the inner world of designers, exploring how they think, how they work creatively, and how they give back to life through design. Here, rationality and sensitivity flow together like breath.

More than a source of inspiration, BranD 81 invites everyone to slow down, think deeply, and reconnect with what makes life meaningful in today’s complex, ever-changing world.

The issue features:

• 100+ creative keywords to inspire ideas and overcome creative blocks
• Interviews and discussions with international designers on balancing rational thinking and emotional expression
• Case studies and projects that combine practical function with warmth and human-centered design
• Essays and perspectives on creativity, including links to nature, evolution, and technological change

It also stands out for its innovative editorial design, incorporating interactive elements such as:

• A split-format layout to influence reading rhythm
• Color-coded page edges as a metaphor for balance
• A flipbook illustrating continuous creation
• A pull-out interactive page for non-linear exploration

Overall, the issue encourages readers to slow down, reflect, and rediscover creativity through the dynamic interplay of logic and emotion.