In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
Jim Heimann: 20th Century Alcohol & Tobacco Ads
A Century’s Worth of Pleasure and Pause Selling the most delicious vices.349 SEK
The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work…..299 SEK
Advertising - Art - Graphic Design
Copy Paste: How Advertising Recycles Ideas
Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another […]399 SEK
Advertising - Design - Graphic Design - Illustration
Bittersweet: Noma Bar
Noma Bar is one of the world’s most inventive and provocative illustrators. He has developed his own silent language using a limited palette, familiar symbols and pictograms that take on new meanings. He is a master of inscribing double and triple readings into every image, often using negative space to conceal alternative stories, just waiting […]349 SEK