Driv: Historien om Nike
»Vi kämpade mot konformitet, mot leda, mot meningslöst slavgöra. Vi försökte sälja något mer än en produkt en idé, en anda.«
Som 24-årig sökare, direkt från handelshögskolan, lånade Phil Knight 50 dollar av sin far för att realisera sin Galna Idé: att importera bra och billiga löparskor från Japan. Första året, 1963, omsatte han 8 000 dollar hemifrån pojkrummet i Portland, Oregon.Idag är Nike ett av världens starkaste varumärken, förknippat med stjärnor som John McEnroe, Carl Lewis, Jackie Joyner-Kersee, Michael Jordan, Andre Agassi och Zlatan Ibrahimovic. Företaget omsätter svindlande 30 miljarder dollar.Här ger Phil Knight, som fram till nu varit något av en doldis, en ärlig redogörelse för modet och uppoffringarna som har krävts. Om riskerna han tagit, om alla bakslagen, men såklart även om triumferna han firat.
Vi lär också känna hans första anställda, en brokig skara outsiders och udda snillen som var och en har lämnat ovärderliga bidrag till Nikes DNA. Förenade i synen på idrottens innersta väsen kom de att skapa ett varumärke som förändrade allt. Driv är både ett enastående stycke idrotts- och affärshistoria. Var namnet på logotypen swoosh kommer ifrån? Det är ljudet den som blir omsprungen hör……
Related products
-
Cycling - Design
Vintage Bicycles: How to Find and Restore Old Cycles
An elegantly designed guide on how to find, buy, and restore vintage bicycles. An engaging handbook on one of the biking world’s most important trends, this is a step-by-step guide to the art of finding, restoring, and maintaining vintage bicycles. Cycling has become a very popular pastime in recent years. Whether for fun, commuting, or […]
365 SEK -
Fashion - Shoes
Berluti: At Their Feet
Published to celebrate the 120th anniversary of the renowned shoemaker and fashion house, Berluti: At Their Feet celebrates the pinnacle of bespoke shoe design. This is the first book on the house of Berluti, which has been making shoes for the elegant man since 1895. From its earliest days, Berluti’s exquisite craftsmanship has been embraced by […]
749 SEK -
Comics - Graphic Novels
Fantastic Four: Full Circle
An all-new Marvel Comics graphic novel starring the Fantastic Four, written and illustrated by renowned artist Alex RossIt’s a rainy night in Manhattan and not a creature is stirring except for . . . Ben Grimm. When an intruder suddenly appears inside the Baxter Building, the Fantastic Four—Mister Fantastic (Reed Richards), the Invisible Woman (Susan […]
265 SEK -
Art
Korean Art from 1953: Collision, Innovation and Interaction
The first comprehensive survey to explore the rich and complex history of contemporary Korean art – an incredibly timely topic. Starting with the armistice that divided the Korean Peninsula in 1953, this one-of-a-kind book spotlights the artistic movements and collectives that have flourished and evolved throughout Korean culture over the past seven decades – from […]
649 SEK -
Body & Spirit - Mind - Mind & Body - Self-Help & Personal Development - Wellness
Now and Zen: Notes from a Buddhist Monastery
‘In Japan we have an expression, ‘Float like Cloud, Flow like Water’. Its meaning is: to live free and unconstrained’ In this short introduction to Zen Buddhism, a practising Japanese monk shares the many lessons he has learned from life inside a temple. With charm and humour, he guides us through everything from meditation to […]
149 SEK -
Music
Bee Gees: Children of the World
‘The Definitive Biography’ – PETE PAPHIDES The world is full of Bee Gees fans. Yet, for a band of such renown, little is known about Barry, Maurice and Robin Gibb. Weren’t two of them twins? Didn’t one of them marry Lulu? Where does Andy fit into the Gibb family tree? And why did they storm […]
285 SEK -
Comics - Pop Culture
Rey and Pals
What if Rey hadn’t grown up all alone on dusty planet Jakku, but instead had a galaxy of friends to play with? New York Times bestselling author of the Darth Vader and Son series Jeffrey Brown returns to the Star Wars galaxy with a collection of brand-new adventures starring young Rey and Kylo, Finn and […]
159 SEK -
Contemporary Fiction - Fiction
Crossroads
Set in a historical moment of moral crisis, Crossroads is the stunning foundation of a sweeping investigation of human mythologies, as the Hildebrandt family navigate the political and social crosscurrents
169 SEK