Event planning is no small task, with many elements all needing to work together to add up to more than the sum of their parts. One underappreciated component of successful events is visual identity. Much more than a background concern, the design of festival signage and materials is central to visitor experience. How does one maintain continuity in a festival that has a different theme every year?
For festivals that have the same theme each year, how can the visual branding be tweaked and riffed on in order to ensure that each year stands out from previous installments? Graphic Fest outlines a systematic approach to building a visual identity for an event, including logos, souvenirs, environment and type design, with the overall goal of conveying your message to a large and varied audience. The ultimate resource guide for event design.
Related products
-
Design - Graphic Design
A New Program for Graphic Design
A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses―Typography, Gestalt and Interface―provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic […]
325 SEK -
Graphic Design
Graphic Fest 2
Following its first bestselling predecessor, Graphic Fest 2 continues its legacy with a brand new selection of visual identities that appeal to the right audiences with the same vigour and sensations. As the world slowly opens up after years of the pandemic, previously cancelled or postponed festivals and fairs are springing back to life with a new […]
495 SEK -
Design - Graphic Design
Process: Visual Journeys in Graphic Design (Updated edition)
Beautiful and inspiring book (large format with Japanese bindning) that takes us on a visual road-trip into the process of making good logotypes and marks. Process — Visual Journeys in Graphic Design is a unique book highlighting the rarely shown sketching and process behind the making of marks and logotypes. It is based on the […]
325 SEK -
Design
Stockholm Design Lab 1998-2019
Driven by ‘simple, remarkable ideas’ Stockholm Design Lab (SDL) has been transforming brands as one of the leading forward-thinking design agencies in the world. From developing visual identities to defining creative approaches for the biggest brands today, its works are as diverse as they are distinct and delightful to capture hearts across all walks of […]
895 SEK