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Hypebeast, a lifestyle magazine that features the latest in men’s fashion, art, design and music.
Hypebeast was launched in January of 2005 as a media platform originally catering towards the world of sneakers and streetwear. Borne out of a frustration in finding aggregated information, the creation of Hypebeast has subsequently created a unified outlet for all the latest and relevant news in the world of mens fashion.
In this issue:
Hypebeast Magazine #36: The Platinum Issue celebrates Hypebeast’s 20th anniversary by putting a spotlight on the cultural figures who’ve reshaped fashion, art, music, and more across the past two decades — a reflection of our roots and also a look at what, and who, shines ahead.
We started Hypebeast 20 years ago, back when streetwear and the subculture around it was still gaining its footing internationally. An urgency, a newness, was in the air. We followed that trail. It led us down a road filled with people who pioneered the intersectional culture that now resonates on a global scale.
A lot has changed in 20 years. But we’re still riding the wave of a cultural phenomena, leading us to both the emerging and established icons featured within the pages of the magazine.
This includes our cover stars CxM, the newest sub-unit of SEVENTEEN featuring members S.COUPS and MINGYU. The duo serve as the perfect symbol for how intense fandom can be today and might very well represent the evolution of culture. Fitting, as this issue tracks how every shift in the zeitgeist shapes our identity, and in turn, shapes what our platform is really about.
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