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Kyoichi Tsuzuki’s Happy Victims

Hardcover, 2025
725 SEK
Upcoming product
Release date: July 31, 2025

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A new edition of Kyoichi Tsuzuki’s Happy Victims—a cult classic that serves as an ode to the cult of collecting—available on July 8! First appearing in the fashion magazine Ryuko Tsushin between 1999 and 2006, and later published in book form in 2008, this new hardcover design features an updated foreword by Kyoichi and an introduction by Isabella Burley of Climax Books.

The premise of Happy Victims is still oddly subversive: a fashion magazine that actually engaged with the people who bought into the brands they worshipped. In cramped quarters across Tokyo, these anonymous disciples joyously detail their obsession with brands such as Comme des Garçons and Alexander McQueen. Kyoichi’s anti-heroes are photographed at home, their sprawling collections before them, both parallel to and at odds with the fashion universe’s claims to fame and glamour.

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