Magazine B, Issue 38 – Patagonia

Patagonia, an outdoor clothing brand with an environmental focus, was founded in 1973 by Yvon Chouinard, who since 1964 had been manufacturing pitons (metal anchors used in rock climbing) that would not damage the rock. While insisting on offering the best quality, the brand has contributed to a sustainable society and natural environment by developing eco-friendly materials and returning 1% of its sales back to society. Patagonia has redefined the role of a company and it continues to inspire the outdoor industry and the world.

Each issue of Magazine B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.