Magazine B, Issue 70 – Porsche

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.

Each issue of Magazine B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.