Not a Playbook
Shipping Class 2 = 69 SEK
Shipping Class 3 = 89 SEK EUROPE SHIPPING #1 Shipping Class 1 = 100 SEK
Shipping Class 2 = 150 SEK
Shipping Class 3 = 200 SEK EUROPE SHIPPING #2 Shipping Class 1 = 150 SEK
Shipping Class 2 = 200 SEK
Shipping Class 3 = 250 SEK EUROPE SHIPPING #3 Shipping Class 1 = 150 SEK
Shipping Class 2 = 250 SEK
Shipping Class 3 = 350 SEK OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK
Shipping Class 2 = 250 SEK
Shipping Class 3 = 350 SEK
NOTE: You can buy as many items you want within the same shipping class. Read more » ×
In Not a Playbook, writer and strategist Andreas Tzortzis explores how brands can grow without sacrificing integrity, told through the story of WeTransfer—a company that became a beloved brand (and even won an Oscar) by prioritizing creativity, trust, and long-term thinking over marketing trends and algorithms.
Featuring insights from co-founder Damian Bradfield, as well as artists like FKA Twigs and Riz Ahmed, the book unpacks how entrepreneurs can build something that resonates, not just sells.
Andreas Tzortzis is a former journalist who has written for Newsweek, Monocle, and The New York Times. For the past 15 years, he has worked in brand strategy and storytelling at Red Bull and Apple, and with clients through his consultancy, Hella. He lives in Amsterdam with his family, where he also writes the Brand New Story newsletter.
Damian Bradfield is the co-founder of WeTransfer and author of The Trust Manifesto, Algorithmic Reality, and the upcoming young adult novel Caro Carrowack.
Related products
-
![]()
Business & Current AffairsThe Monocle Book of Entrepreneurs
As we face a world that is undergoing unparalleled change, no area is more dynamic than business. To help us understand, navigate and succeed in this new world, the team at Monocle brings together its unique knowledge of culture, politics, economics, and business. Featuring stories of people running enterprises on every scale, the inspirational tales […]
495 SEK -
![]()
Business & Current AffairsThe Brand Book: An insider’s guide to brand building for businesses and organizations
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. […]
295 SEK -
![]()
No Finish Line (Nike)
“It’s been said that the best way to predict the future is to create it. At Nike, we wholeheartedly agree. For over 50 years, we’ve endeavored to create a better future for athletes. This compels us forward, always. When we say, ‘There is no finish line,’ it’s not a lazy reference to an unending grind […]
375 SEK -
![]()
Climate - Fashion - Lifestyle - PhilosophyThe World Is On Fire But We’re Still Buying Shoes
Former Highsnobiety Style Editor and founder of Instagram account @future__dust, Alec Leach examines why we continue to buy so many clothes, despite all we know about fashion and its impact on the planet. With behind-the-scenes insights and philosophical musings supported by infographics and magazine-style pull quotes, Leach takes readers on a journey through the inner […]
245 SEK
Top 10 Books - June 2025
-
The Virgin Suicides Books 649 SEK -
A Dictionary Of Color Combinations Books 249 SEK -
Aphex Twin (A Disco Pogo Tribute) Books 495 SEK -
The Regional Italian Cookbook: Recipes from The Silver Spoon Books 549 SEK -
Campania: Recipes & Wanderings Books 625 SEK -
The New York Trilogy (The Graphic Adaptation) Books 295 SEK -
Japan Style Books 495 SEK -
Jättecykelbaklyktan! Books 315 SEK -
All Fours Books 179 SEK -
Daft Punk – We Were The Robots (A Disco Pogo Tribute) Books 495 SEK