Odda, Issue 29

PLEASE NOTE:
• This item is not available for purchase outside the EU due to the weight
• Magazine cover varies and particular cover cannot not be specified for order, but you can state your cover preference in the order notes at checkout and, if available, we will send that one.

ODDA MAGAZINE is a bi-annual, contemporary fashion and culture magazine based in New York and founded by current Creative Director and Editor in Chief David Martin in April 2012.

By speaking out for creatives, artists, philanthropists, gallerists, actors and actresses, models, and people who participate in and nourish culture from an active perspective, ODDA is a platform where self-expression, imagination and dreams are brought to the next level. By discovering new meanings to those feelings, the magazine is also strictly connected to everything that brings excitement and passion. Starting from its very first issue, ODDA was published in the form of a hard-copy magazine by ODDA Ltd., a private media group.

Its editorial line, from the beginning and through the years, portrays menswear and womenswear collections, trends as

well as individual creative minds. Every themed issue reflects a statement which shapes all the contents comprised inside every volume. ODDA magazine keeps alive its fascination for strong personalities; people with character and, last but not least, its excitement for the new wave of designers, creatives and talents who are changing the cultural scenario worldwide.

Issue by issue, ODDA aims to connect the simple touch of fashion with the innovation taking place on a daily basis and a new and striking approach to trends, messages and meanings the industry creates day by day.

The new concept of fashion and what people like to wear is and will always be a matter of tastes, that is why the magazine is fully involved in the fact of reaching out as many as possible in order to give fashion a universal meaning.

In this issue:

Celebrating love, respect, and the maturity to understand the difference between the needs and actions of those beside us, whether in a professional or personal environment, will ultimately determine the path we follow in life. The Way We Are explores culture in our way, a way I would like to call a universal understanding: the culture we are living, the culture of the past that continues to nourish our taste and style today, and the actions we are taking to shape the future ahead of us.

This new issue reflects a different way of telling fashion. I have been doing this job for nearly 15 years. I have seen dramatic changes in how we operate, how we perceive communication, and in the tools we use to send messages through imagery and concepts. But at the end of the day, fashion is an industry built on friendships, on respect for each other’s vision and voice, an industry where the human side cannot be avoided. Because at the end of the day, we all want to be surrounded by those who understand us, make us feel good, listen to our needs, and work together to make things happen.

With Issue 29, we are seeking versatility, starting with our covers. We offer two different points of view of our cover entrepreneurs, and we take the opportunity to look back at the “golden era” of music, when pop icons were elevated to gods and goddesses, and their talent was irrefutable.

Jumping to Africa, we travel to Namibia to meet Ruben Lambrechts. Through social media, I discovered his life motto, his unique relationship with Cindy the Baboon and Minki the Meerkat, his foundation, and his love for Namibia, his homeland. To me, Ruben represents a significant part of today’s youth: far from the madness of the cities, not directly connected to capitalist needs, but deeply in touch with family, wildlife, his own persona, and the way he wants to develop his future.