Popeye #Hello, Tokyo!

L’étiquette is a magazine edited by SO PRESS and Atelier Durand. It aims to (re) define every 6 months what male excellence is, in the form of a paper reference guide. In this issue: • The best outfits and most exciting accessories for the season • Giorgio Armani, David Byrne, french baby rockers, twisted jeans […]

Tokyo. The world’s largest metropolis is startlingly creative and rigorously traditional, spotlessly organized and crazily confusing, soaked in ancient history and perpetually on the cusp. Everything imaginable is collected in one vertiginous metropolis: from a galaxy of Michelin stars to stellar street food, cosplay wackiness to catwalk winners, and pleasure services so left field they’ve […]

POPEYE magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might […]

Get off the beaten track with a deep dive into Tokyo as the locals know it: a fascinating blend of modern design, world-class food, breathtaking natural beauty, and profound cultural heritage. This luxuriously designed volume will take you on a local’s tour of the city, from learning about the history of Tokyo to experiencing a […]