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Proper Magazine Issue 49

195 SEK

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Release date: October 17, 2025

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With sharp photography, refined design, and a tone that balances authority and approachability, Proper offers something for every reader interested in independent brands, classic outdoor gear, and contemporary subculture.

In this issue:

Proper marks its 49th issue with a carefully assembled collection of stories at the intersection of clothing, culture, and the outdoors. A little bigger than usual, this edition reflects our commitment to including the pieces that matter-whether that’s the evolution of a trail shoe, the history of a legendary brand, or the quiet simplicity of a day spent fishing.

Among the highlights, we chart New Balance’s journey to the Hierro v9 and its growing relationship with the world of trail running, head out on a camping trip to put a wealth of new outdoor gear to the test, and explore fishing as an activity that brings us closer to nature than perhaps any other. We speak to Lorenzo Osti about the enduring impact of C.P. Company, sit down with UFC Heavyweight Champion Tom Aspinall, and revisit the golden era of Nike ACG with Nike Server. And, in the spirit of adventure, we even take on the hills by bike with Fjällräven’s new HOJA range.

With our trademark mix of sharp photography, thoughtful writing, and a perspective shaped by years of lived experience, Proper 49 demonstrates why the magazine continues to resonate with readers who care about clothing, community, and the culture that connects them. And as we look ahead to Issue 50-the milestone edition- we’ve set the bar high, both in scale and in spirit.