The Logo Design Idea Book: Inspiration from 50 Masters

ISBN: 9781786274120
Publisher: --> Laurence King
Language: English
Year: 2019

Author: Gail Anderson Steven Heller

Paperback, 2019

245 SEK

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Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.