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The Moderns – Midcentury American Graphic Design

Hardcover, 2017
449 SEK
Non-stock item - Ships within 7 to 14 days
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In The Moderns, we meet the men and women who invented and shaped Mid-Century Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of almost sixty designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the new world of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colours, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our world.

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  • ISBN: 9781419724015
  • Publisher: Abrams
  • Language: English
  • Year: 2017
  • Pages: 336

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