Josh Sims

Discover the legendary story of Adidas, where three signature stripes took the globe by storm. In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today. From a small town in Bavaria, Germany to a symbol of quality, performance and cutting-edge design, […]

Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm. In this compact guide, style writer Josh Sims delves into the incredible journey of one of the most iconic brands in the world today. From its humble beginnings in an Oregon workshop to becoming a global symbol of […]

From its origins producing arch supports and orthopaedic products to its irrepressible rise creating specialised athletic footwear, to its omnipresence as a style staple, New Balance and has been defining footwear for well over a century. Featuring all of the brand’s most iconic models and the celebrities who have made the signature ‘N’ synonymous with […]

Behind nearly every item in the modern wardrobe is a ‘first of its kind’ – the definitive item, often designed by a single company or brand for specialist use, on which all subsequent versions have been based (and originals of which are now collector items in the booming vintage market). The T-shirt, for example, may […]