Andy Warhol’s Index

In 1967 Andy Warhol proposed a groundbreaking publishing concept: a book that was itself a Pop art object. Andy Warhol’s Index (Book) featured interviews and snapshot-style photos of the Factory and its ‘Superstars.’

More notably, though, it also boasted ten different movable, tactile elements, including several pop-ups, such as a Hunt’s tomato paste can, a twelve-sided mobile that popped together with a rubber band, and a small accordion that actually made noise when the page was turned. There was a silver balloon as well, along with a ‘Do-It-Yourself Nose Job’ (the triple-page, rainbow-colored fold-out nose was based on Bob Dylan’s), and a 7-inch flexi-disc containing a conversation among Factory denizens while Velvet Underground’s ‘I’m Waiting for the Man’ and ‘Femme Fatale’ play in the background. The book sold thousands of copies, completely selling out its entire print run .

Now, more than fifty years after its publication, Phaidon and producers Melcher Media have faithfully and meticulously brought the Index back into print. This new edition is faithful to the original, from its cleverly engineered interactive elements to the holographic cover and presentation in a clear plastic bag. Brilliant, playful, and enduringly cool, Andy Warhol’s Index (Book) is a collectible art objet accessible to all – just as Warhol intended.