Athleta Magazine, Issue 7

Athleta is a photographic magazine. It tells stories of timeless sports, careless of the day’s sporting events.

Through images, it narrates about of people and places. Dilapidated gyms, drenched in fatigue, dirt roads or Nordic landscapes. Everywhere sports are spontaneous. Exotic perhaps, unknown to many, but real and sweaty, faithful to the values of competition in all it’s cultural forms.

In this issue:

Muscles and thoughts, quick and endless journeys, sports poems. Athleta is here again, with a brand new look and the usual desire to penetrate the imagery of sporting culture. The cover signed by Neil Gavin introduces Athleta Magazine Issue 07 and the New York ‘Stomping Grounds’, urban cathedrals consumed by hands and muscle-ups. The same hands that embrace the Basque boulders of Harri Jasotzea: a tradition that merges, an ocean away, with the divers of Acapulco, ‘Los Clavadistas’. From history to history, from tradition to tradition. The feeble levers of the Kenyan runners of ‘Home of Champions’ move as fast as the ruined metal sheets of the Demolition Derbies, messy sanctuaries where rural America finds its paradise. The ‘Atlas Race’ is another rural paradise, an exterior and interior journey through the evocative Moroccan desert: a sensory itinerary recreated, thanks to the artistic power of skateboards and basketball, in the urban slides of ‘Riding the Floating City’ and ‘Ballin Somewhere’. Issue 07 also takes a leap into the future, into the engineering marvel of Rizoma, the atelier of motors, the place that combines high-tech and elegance. Enjoy the ride.