BranD No.55: Designer vs Foreign Typography
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BranD is tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, BranD informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions. Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.
Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions. With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry.
In this issue:
After the publication of BranD Issue 54 whose theme is ‘Come and Wrestle: Designer vs. Hanzi’, we came up with the idea to have interviews with designers from different cities around the world based on our extensive research and new understanding on foreign typefaces for the layout of magazine. We learned that type design is challenging no matter in which script through the detailed and meticulous responses of interviewees, and there is always a story about type design behind the design. Designer needs to take various problems into consideration during the type design process. Each effort is like an attack. Perseverance is the most basic principle for designer no matter the project is simple or complicated, so I think that type design presents a sportsmanship.
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