BranD No.63: Made from Hobby

BranD is tailored for both established and emerging Brand Design professionals around the world. Published in Hong Kong and distributed internationally since 2012, BranD informs and influences a wide range of designers and initiatives with the latest top Brand Design cases, concepts and trend leading visions. Every issue showcases a world of around a hundred designers and initiatives with coverage across VI, BI and MI elements of Brand Design.

Aiming at inaugurating the future narrative of brand values, BranD starts off a platform and forum to showcase and communicate among brand designers, brand clients, design organizations and institutions. With a vision focused on an open diversity, we bring together different parts of Brand Design with high-quality contents, to inform and influence the global Brand Design industry.

In this issue:

In Issue 63, the editorial team invites creators who come from China, Japan and South Korea. These creators, including designers, illustrators, artists, brand managers and so on, are invited to talk about the creativity of hobby and share their experiences on how to turn hobby into career. The editorial team explores the influence of hobby on different creative groups, as well as different types of design thinking through 108 in-depth Q&As.