Creative Business Handbook

Offering veteran insight and friendly, actionable advice from two self-made women who have helmed four successful creative businesses, this practical guide to becoming a creative entrepreneur will speak to anyone wanting to make art, be their own boss, and not have to work a second job to make ends meet.

Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production-starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine .

With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art-no fancy business degree required! In addition to nuts-and-bolts advice based on the authors’ real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running.

EXPERT AUTHORS: Informed by the authors’ decades of experience founding and managing four successful creative businesses-as well as the lessons they learned from some projects that didn’t stand the test of time-this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey.

FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a fine artist looking to make a living outside of the gallery space or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice.