Dust, Issue 28

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• This item is not available for purchase outside the EU due to the weight
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 In the industrial cities, tiny little particles flutter in suspension, coming from industries, cars and even sometimes from hydroelectric power stations: it’s the DUST. Hidden, silent, omnipresent in our lives, it lands everywhere: the house, the roof, among the hair, between the fingers….

DUST is a new refreshing fashion & art magazine. With a biannual publishing frequency, Dust was born in early 2010 with the desire to provide a new and different point of view to the fashion magazine market.

We feel the need of filling the gaps that the rest of magazines leave, fighting in a certain way, against the increasingly stronger elitist spirit of the publishing world.

We bet and support artist’s collaborations, whether they are anonymous or upcoming ones, we’d like to search new talents, since we are interested on the real quality of their work, and not only on the name of the people who made it.

We want artists to feel completely free to develop and vent their own needs so they can create their works without any fear or vain censures. We will go deep into the artist’s world, interviewing and meeting them, in order to get a real knowledge of their creations and personality. We want fashion to become something much closer to an artistic point of view than to a commercial atmosphere, as we consider it as a path for creation and not the opposite.

That’s why we are not interested in the collection’s date, or the suitable time for promotion since we consider that art and fashion are always contemporary. DUST is a London based magazine, even if it’s made and produced in different cities around the world, such as New York, Madrid, Berlin, Milan and Paris by a specific team of creative minds that want to renew the current situation with this new thriving project.

In this issue:

DUST Issue 28 begins with a simple admission: this is another fashion magazine that won’t save you, and it raises a direct question: what role can an independent magazine still have in today’s cultural landscape?

Independent magazines now sit at the far edge of an industry ruled by metrics and optimisation, where visibility is treated as value and the algorithm sets the terms, leaving little space for anything that doesn’t serve that logic. A printed magazine becomes a form that chooses friction over ease—time over speed, care over circulation. A modest refusal, but a deliberate one.

Issue 28 is shaped within this space. It looks at a moment when culture risks being reduced to content and creativity to performance, and it holds to the idea that meaning survives only when we slow down to care enough. A small act of discernment—an attempt to see clearly in a world that encourages the opposite.