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In the industrial cities, tiny little particles flutter in suspension, coming from industries, cars and even sometimes from hydroelectric power stations: it’s the DUST. Hidden, silent, omnipresent in our lives, it lands everywhere: the house, the roof, among the hair, between the fingers….
DUST is a new refreshing fashion & art magazine. With a biannual publishing frequency, Dust was born in early 2010 with the desire to provide a new and different point of view to the fashion magazine market.
We feel the need of filling the gaps that the rest of magazines leave, fighting in a certain way, against the increasingly stronger elitist spirit of the publishing world.
We bet and support artist’s collaborations, whether they are anonymous or upcoming ones, we’d like to search new talents, since we are interested on the real quality of their work, and not only on the name of the people who made it.
We want artists to feel completely free to develop and vent their own needs so they can create their works without any fear or vain censures. We will go deep into the artist’s world, interviewing and meeting them, in order to get a real knowledge of their creations and personality. We want fashion to become something much closer to an artistic point of view than to a commercial atmosphere, as we consider it as a path for creation and not the opposite.
That’s why we are not interested in the collection’s date, or the suitable time for promotion since we consider that art and fashion are always contemporary. DUST is a London based magazine, even if it’s made and produced in different cities around the world, such as New York, Madrid, Berlin, Milan and Paris by a specific team of creative minds that want to renew the current situation with this new thriving project.
In this issue:
In contemporary discourse, a concept like Victory has long become outdated. Or rather, it has turned into a tired rhetoric that falls short of addressing the power dynamics and narratives that shape our current landscape. As the line between Victory and Defeat has blurred, becoming increasingly subjective and contextual in our postmodern era, the traditional concept of Victory, with its connotations of dominance and superiority, has faced scrutiny, deconstruction, and ultimately been discarded as obsolete—a relic from a bygone era. However, we are not there anymore. The Russian military invasion of Ukraine, in flagrant violation of international law, has shattered our illusions and brought us back to a harsh reality, one in which the war in Europe remains a haunting possibility; the line between aggressors and victims is again unequivocal, and the word Victory has once again taken centre stage—becoming a heartfelt aspiration that we deeply hold for Ukraine, for Europe, and for the very idea of democracy itself. What appears evident today is that Ukraine’s resistance is reshaping the very notion of Victory before our eyes. In light of these circumstances, we would like to reflect on this term and embrace it while redefining what this concept could mean today. What position do we want it to have in contemporary discourse? Can Victory represent a personal and generational perspective that extends to every aspect of our lives? From the broad to the specific, we’d like to think that today, Victory takes the form of a profound conviction, a driving force that propels us to strive and reach forward. A commitment that goes beyond mere external achievements and transcends into a journey defined by self-discovery and empowering breakthroughs. Victory is what happens after we knock down the barriers that limit us and stop acting out of a sense of inadequacy. Victory means thinking the unthinkable and reaching the unreachable—an attitude that belongs to those who stop trying to conform because, within Victory, they have already found their own perspective.
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