In an increasingly digital world, brands are faced with the challenge of reshaping their identities in order to solidify their presence both online and offline, not to mention in a variety of other mediums. As a result, many designers and creatives have chosen to break with the notion of “never change your identity” and have opted for fluid, adaptive graphics that flexibly adapt to each platform they are placed on. Interweaving elements that span across graphics, motion, and more, Dynamic Branding showcases the best examples of graphic systems that skillfully shapeshift across mediums to bring out the best of what their brand has to offer while maintaining its integrity and core values.
Contains a curated selection of brand identities that are brilliant at adapting to the digital world.
Art - Design - Food & Drink
Craft Beer Design : The Design, Illustration and Branding of Contemporary Breweries
Craft breweries spring up like mushrooms around the globe. Creating unique brands to stand out, they draw from the full riches of graphic language and are leading the way in modern packaging design. From the minimalist to the expressionist, using lines, colors, patterns and illustrations, all the styles are allowed and it makes for anexciting, […]325 SEK
Art - Design - Graphic Design
Colour is one of the essential elements of many branding designs. It can help give an identity personality and warmth, express emotion, communicate messages in an unconscious and subtle way and it can keep or navigate the viewer’s interest, drawing the eye and making elements stand out. This book explores colour palettes in graphic design […]295 SEK
Brand New Brand
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take […]425 SEK
Business & Current Affairs
The Brand Book: An insider’s guide to brand building for businesses and organizations
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. […]279 SEK