ETUI, Issue 2 – The Cringe Issue

ETUI magazine is a print fashion publication based in Stockholm that explores fashion through a dialogue between text and visuals. By combining analytical depth with creative expression, the magazine bridges fashion theory, lived experience, and contemporary cultural discussions. Each issue is centered around a central theme, providing space for diverse perspectives through theoretical essays, case studies, artistic storytelling, and journalistic contributions, such as interviews, reviews, and opinion pieces. We envision it as a blend of an academic journal and a conventional fashion magazine, creating a space where fashion is explored as a cultural, artistic, and material phenomenon.

In this issue:

Cringe can mean many things. Cringe is personal, cringe is embodied, cringe is sticky, cringe is galaxy print, cringe is internet culture, cringe is generational, cringe is writing about cringe and cringe is our point of departure for our second issue.
And because cringe, at its very core, triggers responses from the head to the toes, we thought, why not commemorate it directly on the body itself