Welcome to Papercut, glad you found us!
Based in the Sweden, we ship worldwide.
So let’s get off to a good start:

Go ahead!
Handpicked books, magazines, films and details
Choose currency
Menu
Search

From Type to Logo: The Best Logotypes from Around the World

Hardcover, 2022
499 SEK
Out of stock

(Get notified when item is available for order)

E-mail when item is available for order

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. In addition to encapsulating what the business stands for and making an impactful first impression upon launch, it has to be instantly recognisable and stand out amid other similar offerings in an often saturated market. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. Often the starting point before it is further refined into a purely symbolic image or icon, it combines two distinct design disciplines to differentiate brands from one another – a process that takes acumen, skill and empathy. FROM TYPE TO LOGO details some of these processes in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Close
  • ISBN: 9789887566595
  • Publisher: Victionary
  • Language: English
  • Year: 2022
  • Pages: 272

Sign up for our weekly newsletter and we will keep you updated with inspiration, news and exclusive offers.

This site uses cookies (cookies) to ensure the best user experience. If you continue to use the site, you accept the use of cookies. Read more »

Ok