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Hero is our antidote to the stuffy and over-thought cultural dryness that has gripped menswear publishing.
We strive to make a magazine and website that are not afraid to be visually led and arresting – have beautiful photography, amazing fashion and great, informal interviews with actors, designers and friends – and for that to be something to celebrate and revel in.
Our emphatic definition of the season is a joyously curated vision of what we love. No filler news pieces or fluff articles, just pure and bold statements. We are read by taste-making men in their twenties, thirties and forties who love fashion and culture, and want to be excited by it again.
Our approach to fashion is celebratory and zealous. Embracing the styling, foregrounding the clothes.
In this issue:
In a world upside-down, visions of the future are shaped, formed and re-born. Introspection, reflection, grandeur, revelation – the beginning of a new era, shaped by an unprecedented present.
With three covers:
Matthew M. Williams’ debut collection for Givenchy
A global first in print, Matthew M. Williams shares his debut collection for Givenchy exclusively in HERO. Interviewed by Jo-Ann Furniss in the run up to the launch and shot by Thibaut Grevet and Erik Raynal.
Our God of Sorrows
A gothic, richly atmospheric cover story, shot by Szilveszter Makó and styled by Beat Bolliger, featuring model-of-the-moment Braien
Saint Hilaire by Fabien Kruszelnicki
As the first wave of lockdowns lifted across the UK, we ventured out – sanitized, masked-up and distanced – to take portraits of 18 models at home for AMAZING, our regular collections story with a twist. This cover features Saint Hilaire, at home, wearing the first look of JW Anderson FW20.
Also in this issue:
Actor Josh O’Connor guest edits a series of conversations – “I was interested in asking these people to talk to each other – artists who have a real appreciation of human connection” – with self-portraits from lockdown: Josh talks to Efterklang frontman Casper Clausen, Venezuela-born artist Alvaro Barrington chats with renowned costume designer and stylist June Ambrose, and photographer Alasdair McLellan with filmmaker Francis Lee.
Two years into his tenure as creative director, Kris Van Assche discusses redefining Berluti, and the changing face of a new menswear landscape: “There is such speed in designer change right now it’s important to stick to a certain idea of a house, otherwise in ten years no house will have an identity left.”
Sonic disruptors Ariel Pink and Jennifer Herrema (Royal Trux, RTX, Black Bananas) meet in post-lockdown LA for a conversation with a shared healthy disregard for banality.
Legendary photographer Ari Marcopoulos shares personal portraits of friends and icons in Into The Now, including photos of Solange and artist Matthew Barney.
Plus an exclusive preview of Anthony Vaccarello’s SS21 collection for Saint Laurent. We explore the secrets of time and space with pioneering theoretical physicist and writer Carlo Rovelli, and engineers from Bugatti and NASA discuss the frontiers of their respective fields. Writer Simon Chilvers ponders the pandemic and what the hell is going on in menswear and beyond. As Covid-19 restricts our primitive desire to interact, writer Alex Chocholko takes us on a journey through performance art pieces that include real human experience in Please Do Not Touch. Dries Van Noten answers 50 questions in his unique style, and HERO deputy editor Alex James Taylor takes us on a tour of fantastical locations dreamed and half-remembered in Places of Legend. Over 270 pages of fashion and interviews including including Laura Marie Cieplik and Peghah Maleknejad’s The Performance, Kito Muñoz and Luca Guarini’s The Waiting Room, Jeff Bark and John Vertin’s Alone in Buffalo and Serge Leblon and James Sleaford’s Overture.
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