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IdN 26.1 – Visual Merchandising

225 SEK
In stock for immediate delivery
SWEDEN SHIPPING Shipping Class 1 = 40 SEK
Shipping Class 2 = 60 SEK
Shipping Class 3 = 90 SEK EUROPE SHIPPING Shipping Class 1 = 100 SEK (approx 10 EUR)
Shipping Class 2 = 150 SEK (approx 15 EUR)
Shipping Class 3 = 200 SEK (approx 20 EUR) OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK (approx 15 USD)
Shipping Class 2 = 200 SEK (approx 20 USD)
Shipping Class 3 = 300 SEK (approx 30 USD)

NOTE: You can buy as many items you want within the same shipping class. Read more » ×

IdN caters for digital content creators and those who dig the Image. Gathering an impressive following from all corners of the globe, the mag has been heralded as the essential resource or those working or studying within the world of design, and it’s not hard to see why. The newest releases in design technology make this a valuable destination for your software, media and design needs.

In this issue:

Visual Merchandising & Window Display — Windows onto a New World of Creativity and Ingenuity

When people say they’re going window-shopping, it usually means to look in a variety of shop windows and get a general idea of what’s on offer. But of course, if they happen to spot something that really takes their fancy, and at the right price, they will probably buy it. So shop-window displays have a dual role: to impress by reflecting the shop’s brand image in the best light and thus encourage return visits, but also to attract with what’s on show and if possible entice the customer inside there and then.

Shops’ display windows tend to come in a variety of shapes and sizes, even those belonging to the same chain. So this is probably the first big challenge that window-display designers face. What are the proportions of the various windows and the resulting space restrictions? How is the lighting positioned and will any installations block its source? How deep is the window? Can walls and ceilings be drilled into? Often such information is not forthcoming until near the end of the design conceptualization and radical changes have to be made at a late stage in the process.

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