Books Business & Current Affairs Psychology Self-Help & Personal Development

I’m Afraid Debbie from Marketing Has Left for the Day

ISBN: 9781786278951
Publisher: Laurence King
Language: English
Year: 2021
Pages: 304

Author: Morten Munster

Paperback, 2021

179 SEK

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In this ground-breaking book, now translated into English for the first time, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change. Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success. By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.