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It’s on YouTube

795 SEK
Upcoming product
Release date: December 17, 2025
E-mail when item is available for order

The very first print publication from the world’s biggest video platform captures a snapshot of our collective experience of YouTube. With 150 spreads from dorodango and mudlarking to wood soup and crunchy vacuum ASMR, there’s something for everyone to discover and for new fans to be born.

A celebration of 20 years of YouTube and the people who make it the platform what it is, It’s on YouTube celebrates the joy of discovery and the strength of YouTube’s fandom by exploring the smaller communities that have developed over the past two decades. From analog horror, cat TV, study with me, cozy gaming, hyper-realistic cakes, hydraulic presses, geocaching, plant timelapses, DIY robotics, and bike DJing, the people behind the videos explain why the passions they love are so unique for them and their fans.

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