L’étiquette is a magazine edited by SO PRESS and Atelier Durand. It aims to (re) define every 6 months what male excellence is, in the form of a paper reference guide.
In this issue:
A Guide to men’s clothing• 160 Pages of style, stories, encounters and pleasure
• How to brown, puffers, cardigan and above all animal prints
• Pete Doherty, Cologne, iconic album covers, Cartier watches and Walt Frazier’s sneakers
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