Look Good, Feel Good, Play Good

This book is not a press release, and it is not a manifesto. It’s a research document, of sorts – charting the course of women’s sportswear and the part that Nike has played in it over the past fifty years. Look Good, Feel Good, Play Good is about sportswear and what it means to women. And we use the term ‘woman’ as inclusive of anyone who identifies as such. It explores the garments women wear, and the reasons why they wear them. It highlights the perspectives of women athletes, from the elite to the aspiring amateur, running marathons or running errands. It navigates the spaces we perform in, and the ways we use clothing to do it – from the track and the gym to an online world and the street outside.

Structured around 5 design archetypes from sporting history – warm-ups, jerseys, leggings, sports bras, and shorts – and through conversations with athletes, experts, and the everyday wearer, this book maps the development of women’s sports apparel, demonstrating its potential, in whatever context, to make us feel at our most powerful.