Welcome to Papercut, glad you found us!
Based in the Sweden, we ship worldwide.
So let’s get off to a good start:

Go ahead!
Handpicked books, magazines, films and details
Choose currency

Mid-Century Type: Typography, Graphics, Designers

Author: David Jury
Hardcover, 2023
595 SEK
Non-stock item - Delivery estimate 7 to 14 days
SWEDEN SHIPPING Shipping Class 1 = 40 SEK
Shipping Class 2 = 60 SEK
Shipping Class 3 = 90 SEK EUROPE SHIPPING Shipping Class 1 = 100 SEK (approx 10 EUR)
Shipping Class 2 = 150 SEK (approx 15 EUR)
Shipping Class 3 = 200 SEK (approx 20 EUR) OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK (approx 15 USD)
Shipping Class 2 = 200 SEK (approx 20 USD)
Shipping Class 3 = 300 SEK (approx 30 USD)

NOTE: You can buy as many items you want within the same shipping class. Read more » ×

Mid-Century Type is a fascinating visual exploration of how, during the middle decades of the last century, the typographer became an independent, influential contributor to a fast-developing technological world of communications. The years after the Second World War were a time of great economic, social, and cultural change as consumerism erupted across industrialized countries, fuelled by the growth of mass communication.

The same period was also one of exceptional creativity, including in the fields of typography and graphic design. During the war, governments came to appreciate the skill of designers in communicating public information effectively. Once the conflict was over, designers were recognized for the first time as having an essential role to play in the rebuilding of economies, infrastructure, and public morale. The typographer, however, was still something of a ‘Cinderella’: type was crucial to communication in almost any medium, yet typography remained a vague and largely unacknowledged profession.

This perception changed dramatically between 1945 and 1965. The range of media expanded, and the influence of time-based media such as television and film was profound, providing information ‘as it happens’ and transforming the turning of a page into the equivalent of the film editor’s cut. ‘Speed’ was the elixir for growth and prosperity. The specific needs of motorway and airport signage were recognized as requiring the expertise of a typographer. Phototypesetting and offset lithographic printing coalesced to provide full-colour reproduction, which in turn vastly increased the sale of all printed material, but especially books and magazines.

All of this drew typographers into what became established as specialist fields of printed and screen media. Finally, the cultural value of the typographer’s work could be equated with that of the artist, poet, author, and film director. Mid-Century Type charts this meteoric rise of the typographer and graphic designer (often one and the same person) during the early post-war decades. Each chapter is devoted to a specialist field of design activity in which typography played a significant role, from type design and corporate identity to advertising and film, and television.

David Jury’s text offers fresh insight into the work of a wide array of British, European, and American typographers and is accompanied by some 350 illustrations, many from the author’s own extensive collection.


Sign up for our weekly newsletter and we will keep you updated with inspiration, news and exclusive offers.

This site uses cookies (cookies) to ensure the best user experience. If you continue to use the site, you accept the use of cookies. Read more »