Popeye 950: Made In USA catalog 2026 – Amekaji

POPEYE magazine is the “Magazine for City Boys”. The founders printed this on the cover of the magazine when it debuted in 1976. What’s a “city boy”? The term doesn’t appear in the dictionary and no expert panel could define it. So we felt we should explore every aspect of what this “city boy” might be. After decades of debate, it still makes for a topic of lively discussion. It can be a style or a way of thinking. To get an idea of what makes a city boy, read POPEYE magazine.

In this issue:

Made In USA catalog 2026 – Amekaji issue.

In 1976, while covering the inaugural issue of POPEYE magazine, I visited the American West Coast. There, I encountered a rational and unpretentious fashion style. This style came to be known as “Amekaji” in Japan, and eventually spread to Shibuya Kaji and Ura-Harajuku culture. Elements such as military, workwear, sportswear, and outdoor wear have repeatedly transformed, continuing to influence Japanese fashion. To commemorate the 50th anniversary, we are featuring the enduring appeal of “Amekaji,” a style we all love.

Language: Japanese