Posturing

Not since the early 2000s has a group of fashion photographers become a movement. Now, 21 contemporary fashion photographers have been brought together for Posturing, the book about a new movement. Featuring editorial work, it highlights how they use the body and its position to tell new stories in new ways. Through 58 photographs, as well as interviews with photographers, stylists, set designers and commissioning editors, Posturing explores the ways that the movement is changing how fashion is presented.

Edited by Holly Hay and Shonagh Marshall, Posturing celebrates aesthetic oddness, and in the process questions the essential function and meaning of a fashion image. It is a style of photography that rejects the hyper-sexualised body and celebrity-driven, glamour-obsessed vision of fashion that in the 2000s glorified naked consumerism. One that is changing traditional ideas of clothing, casting and images, as well as recontextualising what the body means to fashion, and what fashion can mean to the body. Posturing is a record of that change and this new movement, capturing the voices and visions of those most integral to creating it.

Holy Hay is photographic director at Wallpaper*. She was part of the founding team at Garage, and later worked as picture editor at AnOther. Known for supporting new talent, Hay commissioned shoots with most of the photographers featured in this book early in their careers.

Shonagh Marshall is an independent curator. She previously worked at Somerset House where she curated Isabella Blow: Fashion Galore!, Utopian Voices, Here and Now, and Hair by Sam McKnight. Her curatorial approach is centred on the role of fashion within contemporary culture and demystifying the process behind image-making.

Photos by Andrea Artemisio, Bibi Cornejo Borthwick, Blommers & Schumm, Brianna Capozzi, Casper Sejersen, Charlie Engman, Charlotte Wales, Coco Capitán, Estelle Hanania, Hanna Moon, Johnny Dufort, Joyce Ng, Lena C. Emery, Mark Peckmezian, Marton Perlaki, Pascal Gambarte, Reto Schmid, Suffo Moncloa, Tim Elkaïm, Tyrone Lebon, and Zoë Ghertner