Purple Fashion, Issue 37 – The Future Issue

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• This item is not available for purchase outside the EU due to the weight
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Purple Fashion is a magazine that knows that having personality is about more than just being extroverted. Published in Paris under the eye of its charismatic Editor-In-Chief, Olivier Zahm, each issue is as decadent as his lifestyle is reported to be. Its articles and photo shoots ooze intimacy and somehow get inside places that many would dream to be. Indulgent? Perhaps. Typical? Definitely not. Purple Fashion manages to capture a ‘fashionable’ world in a way that subverts notions of superficiality and replaces it with a focus on personal expression and quality.

In this issue: 

Purple features The Future, avoiding two obvious scenarios: the optimistic narrative of the ’60s and ‘70s – which aimed to design the world of tomorrow, based on progress, space age, new age – and the dystopic vision of the ‘80s, with cyberpunk culture and artificial intelligence. As both visions are two sides of the same illusion: the future will either save or destroy us. Seeing it as impossible to predict, Purple sees the future as not a narrative or a destination, but simply something that happens to us. For this issue the team casted creatives and a few artists who truly incarnate the future: among them, trans philosopher Paul B. Preciado, Jon Rafman about cyberspace and gaming, non-binary artist Eliza Douglas and Balenciaga’s wonder Demna. All artists and designers featured are vehicles to the future and encourage us to open up to new possibilities – because the future is now.