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The Brand Book: An insider’s guide to brand building for businesses and organizations

Author: Daryl Fielding
Paperback, 2022
295 SEK
In stock - Ships within 24 hours
SWEDEN SHIPPING Shipping Class 1 = 49 SEK
Shipping Class 2 = 69 SEK
Shipping Class 3 = 89 SEK EUROPE SHIPPING #1 Shipping Class 1 = 100 SEK
Shipping Class 2 = 150 SEK
Shipping Class 3 = 200 SEK EUROPE SHIPPING #2 Shipping Class 1 = 150 SEK
Shipping Class 2 = 200 SEK
Shipping Class 3 = 250 SEK EUROPE SHIPPING #3 Shipping Class 1 = 150 SEK
Shipping Class 2 = 250 SEK
Shipping Class 3 = 350 SEK OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK
Shipping Class 2 = 250 SEK
Shipping Class 3 = 350 SEK

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Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.

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  • ISBN: 9781529420173
  • Publisher: Laurence King
  • Language: English
  • Year: 2022
  • Pages: 232

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