At once responding to and actively promoting a renaissance in gentlemanly sophistication and style, The Rake meets the needs of a disenfranchised, elite (yet expansive) sector of the male population one seeking to recapture the codes of classic mens elegance.
Catering to the reader alienated by edgy mens fashion magazines and insufficiently served by major male lifestyle titles, The Rake is aimed at the mature-minded gent who draws his sartorial inspiration from icons such as Cary Grant, Fred Astaire, the Duke of Windsor, Gianni Agnelli, Sean Connery, and their modern-day counterparts: giants of contemporary-classic style like Sir Paul Smith, Tom Ford, Diego Della Valle, Luca Rubinacci, Charlie Watts, and Bryan Ferry.
The Rakes priority is to provide a precise framework for classically elegant dressing. The magazine spells out, in exquisite detail, the ground-rules for grand, flattering dressing and then explains how and when those rules may be broken.
Though clothing is central to The Rakes vision, it is our firm belief that true elegance comes from within. Thus, the magazine’s goal is to not only provide readers with informative, incisive, in-depth commentary on matters of attire, but also, the many elements of gentlemanly conduct and living. From manners and ethics, to art and design, tasteful travel, health and well-being, the intellectual and philosophical, to homes, modes of transport, entertainment, food and drink, The Rakes purview encompasses the full spectrum of elegant living.
Giving voice to the rebirth and reinvention of classic mens elegance, The Rake was launched in December 2008.
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