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The Story is Everything

Author: Andreas Loizou
Paperback, 2021
225 SEK
In stock for immediate delivery
SWEDEN SHIPPING Shipping Class 1 = 40 SEK
Shipping Class 2 = 60 SEK
Shipping Class 3 = 90 SEK EUROPE SHIPPING Shipping Class 1 = 100 SEK (approx 10 EUR)
Shipping Class 2 = 150 SEK (approx 15 EUR)
Shipping Class 3 = 200 SEK (approx 20 EUR) OUTSIDE EUROPE SHIPPING Shipping Class 1 = 150 SEK (approx 15 USD)
Shipping Class 2 = 200 SEK (approx 20 USD)
Shipping Class 3 = 300 SEK (approx 30 USD)

NOTE: You can buy as many items you want within the same shipping class. Read more » ×

We all know that stories work. Great stories build rapport with clients and trust between colleagues. They attract investors, convince customers and make you and your business stand out in the a world of boring presentations.

This book explores the tips and techniques to transform you into a creative business storyteller. It teaches you the structure of stories and how to grab your audience’s attention by targeting their feelings, actions and beliefs. You’ll learn how the masters of influence–advertisers, psychologists, philosophers, film directors and novelists–appeal to our deepest emotions.
From writing a persuasive pitch for a new product to turning dull data into exciting tales, this book will give you the tools to spread your message with style, originality and success.

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  • ISBN: 9781913947941
  • Publisher: Laurence King
  • Language: English
  • Year: 2021
  • Pages: 192

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