Yolo Journal, Issue 3

A luxury travel magazine curated by Yolanda Edwards, who has graced the top of magazine mastheads throughout her career, most recently at Condé Nast Traveler. This title is essential reading for any homme du monde.

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I’ve always gotten the best advice from people who travel a lot, and have great taste, not necessarily writers. I’ve also planned trips from seeing a photo of a place and falling in love with it. I decided to start Yolo Journal because I’m passionate about photography, travel, and collecting great ideas. I’m excited to have a platform where photographers can share images that otherwise might go unseen, and a collection of travel inspiration and ideas from different creative and curious people we admire.

Even though I’ve always worked in travel content, people always ask me for my personal advice— that doesn’t feel like a prescriptive city guide (created with search algorithms in mind, not how people really move through places), and speaks to the way most like to travel (connecting to the feelings/wants people experience when they aren’t on their home turf). Sometimes you want the charming coffee shop in the off the map neighbourhood that Google hasn’t reviewed yet. Sometimes you are looking for something beyond the the newest Michelin rec. and don’t want to spend hours combing through Instagram location tags to find out where the cool people actually go in the city you are visiting.  Yolo gathers and edits the best sources and their intel, and features it in a printed quarterly.