Patented

A company’s identity encompasses far more than just its logo. Identity is crucial to establishing the public’s perception of a company, its products, and its effectiveness—and it’s the designer’s job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand […]

‘A tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting’ — New York Times USER FRIENDLY is a must-read for anyone who loves well-designed products-and for the innovators aspiring to make them. It seems like magic when some new gadget seems to know what we want before […]

From the second industrial revolution to the start of the digital revolution, industrial design has played a major role in shaping society and the everyday objects used for living, working, and traveling. As factories transitioned from manufacturing machines for war to mass-produced goods, industrial design evolved to meet the needs of a quickly growing consumer […]

The first publication devoted purely to styling, this book will help students and professionals to understand the process and style their own consumer-focused products. The clear text and annotated illustrations guide the reader through a structured professional styling process that has been broken down into digestible stages. Each stage examines and illustrates what designers should […]